This week, I had the privilege of attending a conference at which Ted Turner (yes, THE Ted Turner) did a keynote session, which was conducted in an interview format. The moderator asked a series of questions and Mr. Turner provided his insights on a variety of topics that were relevant to the conference.
Without going into the details of the discussion, he did share one nugget that stuck with me:
“Early to bed, early to rise, work hard, and ADVERTISE!”
I think this is going to be my motto as I go into 2011. What struck me is that in order to move forward, whether it be my career, or my cause, it’s not enough just to work hard. You have to be able to tell others what you’re doing and why it matters.
It may be the core essence of The Big Play. Next, I am going to come up with some strategies to put this idea into motion. Stay tuned for 2011. My team and I are going to take our message to the streets.