Software Quality Assurance and Social Media — Is There A Connection?

A few months ago I posed the question to a vendor of mine — what do social media technologies have to do with software quality assurance?  Does it even matter?  I still think they are or should be connected but I don’t know exactly how.  So, I am creating this post to hopefully generate some discussion and more ideas.

Here are some ideas I had:

1.  Use microblogging technology (e.g. Twitter) internally within the dev team to quickly communicate what is happening real-time.

2.  Could a test plan be a Wiki page rather than a document?  I suspect this wouldn’t work in a regulated environment, but maybe not?

3.  Use microblogging to ask quick questions to anyone on the team — might reduce email clutter?

4.  Analyze social media traffic to determine how the customers are using the product being tested.  Could this influence the direction of the test plan?

5.  Microblogging with linking to point to specific issues in the team system (e.g. TFS) needing attention – maybe a defect, or a user story?

6.  Other indirect uses: development team morale, searching microblogs for internal trends (create some retrospective ideas?), etc.

What connections do you see?  Can’t wait to uncover some ideas!


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I am a software lab manager in the Corporate Research Lab at 3M in St. Paul.

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